Melissa Henderson
Creative Technologist | Writer | Ecosystem Strategist
Please to meet you!
Hi, I’m Melissa — a strategist, writer, and builder working at the intersection of technology and culture.
With over a decade of experience leading storytelling and marketing across Web2 and Web3, I’ve helped emerging startups and household brands translate complex ideas into narratives that resonate. My work spans blockchain, AI, gaming, and fashion — always with a community-first lens.
Currently, I lead global marketing at Moonbeam, where I manage ecosystem comms, technical launches, and creator-led campaigns like DataHaven and Blockchain Rio. I also write *Future by Melissa*, a Substack and creative lab exploring the future of AI, digital assets, and lifestyle.
Let’s connect — I love building bold ideas into real impact.
Content Strategy
From Decentralized Finance to Digital Fashion, I’ve launched campaigns that blend emerging tech with a sharp editorial voice.
My Substack, *Future by Melissa*, reaches 22k readers on Lens, IG, X and TikTok while exploring AI agents, crypto culture, and AI identity.
Thought Leadership
Web3 PR & Marketing
I currently lead marketing at Moonbeam, shaping narratives across the protocol — from DataHaven's launch to onchain activations like NFTrees and creator campaigns at Blockchain Rio.
I bring a creative approach to campaigns that span press, social, product marketing, and KOL engagement — all grounded in design, cultural resonance, and tech literacy.
Recent Press
The Plight of the Crypto Hottie
NYC's tech in-crowd is making this cold-plunge and sauna studio the hottest spot in town
Web 3.0, NFTs, The Metaverse, and WTF Does It All Mean with Melissa Henderson
The Root Institute 2021: Cryptocurrency and The New Creator Economy
Product Development
I design and launch digital experiences that bridge storytelling and utility — from AI-powered chat assistants, to gaming and RWAs.
Whether it’s an onchain tool or a creative campaign, I bring cross-functional thinking and product intuition to every build.
Products
🧠 DataHaven: Smart Contracts x AI