Moonbeam

What I did

I launched one to two campaigns per month, working cross-functionally with engineering, research, community, and partnerships, and owned all campaign positioning, messaging, and audience development.

I also launched Moonrise Points, a custom airdrop platform designed for the $GLMR token economy. The launch campaign brought together four partners, five-figure paid advertising across Web3 sites, and daily check-ins from 2,500 traders competing for 50,000 $GLMR. I managed the full campaign workflow, from content creation to producing virtual events with paid, influencer-led communities. Over six weeks, the campaign drove increases in on-chain token transactions, new wallets, followers on X, and the previously stagnant token price.

What Moonbeam is

Moonbeam is an Ethereum-compatible smart contract platform in the Polkadot ecosystem, built so developers can deploy Solidity contracts and use familiar Ethereum tools while reaching Polkadot’s cross-chain network.

What it taught me

Working on a multichain smart contract platform taught me that marketing can be gamified to boost engagement and, ultimately, grow the number of on-chain token holders, which directly benefits the network. Every go-to-market plan included gamified elements, along with practical education on setting up wallets and transferring assets from centralized exchanges such as Crypto.com and Binance.